Did you know that your website is one of your most powerful marketing tools? If you neglect it, you might be losing business without even knowing it.
Read below for some common mistakes that can turn off customers and cost you money.
#1 Your content is old.
Customers are fickle and appreciate seeing fresh, new content. Something interesting, engaging, and most importantly, something relevant. If you go to a website that’s still promoting a series of events that happened last year, how much will you trust the rest of the information on that site? A new website can make you relevant and increase your traffic. Keep your content up to date and your customers will keep coming back to your site to see what’s new.
#2 You’re using old technology.
If you created your website more than 18 months ago, you are probably due for a technology update, particularly if you started with a very basic site and you “hard-coded” everything. With a CMS (Content Management System), you can keep your site updated frequently and keep your customers engaged – without learning HTML or a complicated backend. Furthermore, old code can also be muddled and prevent your site from being properly indexed in Google.
#3 Are you meeting your goals?
Perhaps your business is growing, or maybe in this economy, you’re struggling. Does your site need to be reorganized to showcase your strengths and products? Perhaps you need more keywords and better content to improve your Google Rankings. Do you know the answers to these questions? If not, then you could use an SEO package to help you organize your company’s goals and determine how to refocus your website to keep people engaged. There are powerful tools available that can give you the knowledge you need to make informed decisions regarding your website content.
